入口服務 Entry Engagement
內部方法名稱：成長診斷衝刺（Growth Diagnostic Sprint） Internally known as the Growth Diagnostic Sprint
先幫你看清楚廣告與行銷預算花去哪，再用你自己的數據——不是產業平均值——驗證每一筆花費的真實貢獻，最後交付一份你看得懂的報告，並親自開會說明。 We start by showing you exactly where your ad and marketing budget is going, verify every dollar's real contribution using your own data — not industry benchmarks — and hand you a report you can actually read, walked through in a live call.
行銷費透明化報告（內部方法名稱：成長診斷衝刺）是 GROVA 的入口服務：用 4–6 週的時間，從媒體效益、轉換漏斗、品牌定位三個面向找出品牌最關鍵的成長卡點，交付一份你看得懂的報告與 90 天優先行動清單——附可驗證的 ROI 假設與執行順序，並親自開會說明，不丟一份 PDF 就走。 The Ad Spend Transparency Report (internally, the Growth Diagnostic Sprint) is GROVA's entry engagement: 4–6 weeks to isolate your single biggest growth bottleneck across media effectiveness, conversion funnel, and brand positioning — delivered as a report you can actually read plus a 90-day prioritized action list with testable ROI hypotheses, walked through in a live call, not just dropped in your inbox.
01
廣告費在燒，業績沒跟上 Ad spend burns, revenue doesn't move
ROAS 報表看起來還行，但月底對帳就是對不起來。你想知道錢到底花去哪了。 The ROAS reports look fine, but the month-end numbers don't add up. You want to know where the money actually went.
02
流量有、下單少、回購更少 Traffic yes, orders few, repeats fewer
電商漏斗某個環節在漏水——可能是到達頁、可能是結帳、可能是根本沒人回來買第二次。 Something in the funnel is leaking — the landing page, the checkout, or the fact that nobody ever buys twice.
03
每個環節都有點怪，說不出主因 Everything feels slightly off, no clear culprit
廣告、通路、品牌各有各的問題，內部各說各話。你需要一個獨立視角排出真正的優先序。 Ads, channels, and brand each have issues; every team tells a different story. You need an independent view to set the real priority.
Kick-off 與資料盤點Kick-off & data audit
先聽你說哪裡卡，再快速幫你看數字能看到什麼問題。We start by hearing where you're stuck, then quickly show you what the numbers reveal.
媒體效益健檢＋資料盤點Media audit + data review
找出哪個渠道在燒錢、哪個被低估；定位通路、電商／官網漏斗最大的收入漏洞。Which channels burn budget, which are underweighted; pinpointing the biggest revenue leak across trade channels and the e-commerce/website funnel.
卡點定位與行動設計Root cause + action design
把發現收斂成「最關鍵的一個卡點」，設計對應行動，每個行動附 ROI 假設與驗證方法。Findings converge on the single biggest bottleneck; actions are designed against it, each with an ROI hypothesis and a way to verify it.
結案工作坊與交接Closing workshop & handover
90 分鐘工作坊走完整份 90 天行動清單，確認你的團隊（或代理商）知道怎麼執行、怎麼驗證。A 90-minute workshop walks through the 90-day action list — your team (or agency) leaves knowing how to execute and how to verify.
行銷費透明化報告會包含： Your Ad Spend Transparency Report includes:
值不值得？市場上單一平台的簡易媒體健檢，一次也要幾萬元起跳，而且大多是代理商自己審自己、結論可想而知。行銷費透明化報告把媒體效益、轉換漏斗、品牌定位三個面向一次做完，由完全不靠媒體佣金的第三方獨立驗證，費用卻不會超出一次簡易健檢加一次漏斗健檢的總和。因為要親自帶每一個案子，GROVA 目前每月只能收 2–3 組新客——名額有限，先談先排。 Is it worth it? A single-platform media check alone typically runs several thousand USD in the market — and it's usually the agency auditing itself. The Ad Spend Transparency Report covers media effectiveness, conversion funnel, and brand positioning in one engagement, verified by a party that earns zero media commission, for less than the cost of two separate single-scope audits. Because every engagement is hands-on, GROVA takes on only 2–3 new clients per month — limited capacity, first come first scheduled.
專案制，依品牌規模、渠道數量與問題複雜度報價。因為 GROVA 不收媒體佣金，報價就是全部成本，沒有後續隱藏項目。填寫聯絡表單說明你的狀況，我們會在兩個工作天內回覆，第一次 30 分鐘通話免費。 Fixed project pricing based on brand scale, channel count, and complexity. GROVA takes no media commissions, so the quote is the entire cost — no hidden line items later. Submit the form and we'll respond within two business days; the first 30-minute call is free.
啟動前不需要準備任何資料。啟動後我們會列一份資料清單（媒體花費紀錄、電商後台數據、GA4 權限等），由你的團隊直接開權限或匯出即可。團隊投入通常是：一次 kick-off 訪談（約 2 小時）、每週一次 30 分鐘同步、結案一次 90 分鐘工作坊。 Nothing before kick-off. Once started, we provide a data checklist (media spend records, e-commerce backend, GA4 access) — your team just grants access or exports. Time commitment: one 2-hour kick-off interview, a 30-minute weekly sync, and a 90-minute closing workshop.
不用。行動清單設計成你的內部團隊或現有代理商就能執行，每個項目都附驗證方法。如果你需要有人陪跑執行，可以另談月費制合作；但行銷費透明化報告（成長診斷衝刺）本身是完整、可獨立結案的交付，沒有綁約。 No. The action list is designed so your team or existing agency can execute it — every item includes a verification method. If you want ongoing support, a retainer is available; but the Ad Spend Transparency Report (Growth Diagnostic Sprint) is a complete, standalone deliverable with no lock-in.
免費健檢的商業目的通常是賣你更多媒體或服務，結論很難不偏向「你應該加碼投放」。GROVA 的收入只有顧問費，不代理媒體、不收回扣——所以診斷結論可以是「減少投放」「換掉某個渠道」甚至「你的問題不在行銷」。獨立性就是這個服務的核心價值。 A free audit usually exists to sell you more media or services — its conclusion rarely strays from "spend more." GROVA's only revenue is the advisory fee, with no media sales or rebates — so our conclusion can be "spend less," "drop that channel," or even "your problem isn't marketing." Independence is the point.
我們會直接說。有時卡點在定價、通路結構或產品組合，而不是廣告。行動清單會如實反映真正的優先序；如果超出我們的能力範圍，我們會說明該找什麼樣的專業，而不是硬把問題塞進我們賣的服務裡。 We'll say so directly. Sometimes the bottleneck is pricing, channel structure, or product mix — not ads. The action list reflects the real priority; if it's outside our competence, we'll tell you what kind of expertise to look for instead of forcing the problem into a service we sell.
看三個地方：一、平台自報的 ROAS 有沒有跟你後台實際訂單對過帳，落差通常代表重複計算；二、扣掉「本來就會發生」的訂單（例如品牌字搜尋）後，還剩多少是廣告真正帶來的增量；三、把廣告預算跟其他也在爭取曝光的渠道（例如商品頁優化、平台版位）放在一起比較，而不是只看廣告本身。這三個問題如果答不出來，代表你目前看到的成效報表還不足以做預算決策。 Check three things: whether platform-reported ROAS reconciles with your actual backend orders (the gap usually means double-counting); how much revenue is truly incremental once orders that would've happened anyway (like branded search) are excluded; and how ad spend compares against other channels competing for the same visibility, like product-page optimization. If you can't answer these three, your current reporting isn't enough to make budget decisions on.
市場上的媒體稽核費用落差很大，主要看範圍：只看單一平台的簡易健檢可能幾萬元，跨渠道的完整 MMM 專案則常見到十幾萬元起。GROVA 的行銷費透明化報告（4–6 週，專案制）與更深入的媒體與商品力體檢，費用都依品牌規模與問題複雜度報價；第一次 30 分鐘診斷通話不收費，可以先聊聊你的狀況再決定要不要往下走。 Pricing varies widely by scope — a single-platform check might run a few thousand USD, while a full cross-channel MMM project often starts well into five figures. GROVA's Ad Spend Transparency Report (4–6 weeks, fixed project) and the deeper Media & Product Competitiveness Diagnostic are both quoted by brand scale and complexity; the first 30-minute call is free, so you can talk through your situation before deciding.
說一件你現在最卡的事就好，其他我們來問。兩個工作天內回覆，第一次 30 分鐘通話不推銷、不收費。 Tell us the one thing that's stuck — we'll ask the rest. Reply within two business days; the first 30-minute call is free and pitch-free.
填寫行銷費透明化報告諮詢表單 Submit Report Enquiry →