入口服務 Entry Engagement

行銷費透明化報告 The Ad Spend Transparency Report

內部方法名稱：成長診斷衝刺（Growth Diagnostic Sprint） Internally known as the Growth Diagnostic Sprint

先幫你看清楚廣告與行銷預算花去哪，再用你自己的數據——不是產業平均值——驗證每一筆花費的真實貢獻，最後交付一份你看得懂的報告，並親自開會說明。 We start by showing you exactly where your ad and marketing budget is going, verify every dollar's real contribution using your own data — not industry benchmarks — and hand you a report you can actually read, walked through in a live call.

4–6 週4–6 Weeks 專案制・無綁約Fixed Project, No Lock-in $0 媒體佣金Zero Media Commission

填寫表單，開始你的行銷費透明化報告 Submit the form to start your report

行銷費透明化報告（內部方法名稱：成長診斷衝刺）是 GROVA 的入口服務：用 4–6 週的時間，從媒體效益、轉換漏斗、品牌定位三個面向找出品牌最關鍵的成長卡點，交付一份你看得懂的報告與 90 天優先行動清單——附可驗證的 ROI 假設與執行順序，並親自開會說明，不丟一份 PDF 就走。 The Ad Spend Transparency Report (internally, the Growth Diagnostic Sprint) is GROVA's entry engagement: 4–6 weeks to isolate your single biggest growth bottleneck across media effectiveness, conversion funnel, and brand positioning — delivered as a report you can actually read plus a 90-day prioritized action list with testable ROI hypotheses, walked through in a live call, not just dropped in your inbox.

三種最常見的進場情境 Three situations that bring brands in

廣告費在燒，業績沒跟上 Ad spend burns, revenue doesn't move

ROAS 報表看起來還行，但月底對帳就是對不起來。你想知道錢到底花去哪了。 The ROAS reports look fine, but the month-end numbers don't add up. You want to know where the money actually went.

流量有、下單少、回購更少 Traffic yes, orders few, repeats fewer

電商漏斗某個環節在漏水——可能是到達頁、可能是結帳、可能是根本沒人回來買第二次。 Something in the funnel is leaking — the landing page, the checkout, or the fact that nobody ever buys twice.

每個環節都有點怪，說不出主因 Everything feels slightly off, no clear culprit

廣告、通路、品牌各有各的問題，內部各說各話。你需要一個獨立視角排出真正的優先序。 Ads, channels, and brand each have issues; every team tells a different story. You need an independent view to set the real priority.

4–6 週怎麼進行 How the 4–6 weeks run

第 1 週Week 1

Kick-off 與資料盤點Kick-off & data audit

先聽你說哪裡卡，再快速幫你看數字能看到什麼問題。We start by hearing where you're stuck, then quickly show you what the numbers reveal.
第 2–4 週Weeks 2–4

媒體效益健檢＋資料盤點Media audit + data review

找出哪個渠道在燒錢、哪個被低估；定位通路、電商／官網漏斗最大的收入漏洞。Which channels burn budget, which are underweighted; pinpointing the biggest revenue leak across trade channels and the e-commerce/website funnel.
第 5 週Week 5

卡點定位與行動設計Root cause + action design

把發現收斂成「最關鍵的一個卡點」，設計對應行動，每個行動附 ROI 假設與驗證方法。Findings converge on the single biggest bottleneck; actions are designed against it, each with an ROI hypothesis and a way to verify it.
第 6 週Week 6

結案工作坊與交接Closing workshop & handover

90 分鐘工作坊走完整份 90 天行動清單，確認你的團隊（或代理商）知道怎麼執行、怎麼驗證。A 90-minute workshop walks through the 90-day action list — your team (or agency) leaves knowing how to execute and how to verify.

你會拿到什麼 What you get

行銷費透明化報告會包含： Your Ad Spend Transparency Report includes:

媒體投資組合效益健檢：哪個渠道在燒錢、哪個被低估，附證據Media portfolio review: which channels burn budget, which are underweighted — with evidence
電商／官網轉換漏斗診斷：最大收入漏洞的位置與規模估計Conversion funnel diagnosis: where the biggest revenue leak is, and roughly how big
90 天優先行動清單：每項附 ROI 假設、驗證方法與執行順序A 90-day prioritized action list — each item with an ROI hypothesis, verification method, and sequence
所有分析的假設與資料來源全公開，你的團隊可以自己複算Every assumption and data source disclosed — your team can re-run the math

常見問題 Frequently Asked Questions

行銷費透明化報告的費用怎麼算？ How is the Ad Spend Transparency Report priced?

專案制，依品牌規模、渠道數量與問題複雜度報價。因為 GROVA 不收媒體佣金，報價就是全部成本，沒有後續隱藏項目。填寫聯絡表單說明你的狀況，我們會在兩個工作天內回覆，第一次 30 分鐘通話免費。 Fixed project pricing based on brand scale, channel count, and complexity. GROVA takes no media commissions, so the quote is the entire cost — no hidden line items later. Submit the form and we'll respond within two business days; the first 30-minute call is free.

需要準備什麼資料？團隊要投入多少時間？ What do we need to prepare? How much team time?

啟動前不需要準備任何資料。啟動後我們會列一份資料清單（媒體花費紀錄、電商後台數據、GA4 權限等），由你的團隊直接開權限或匯出即可。團隊投入通常是：一次 kick-off 訪談（約 2 小時）、每週一次 30 分鐘同步、結案一次 90 分鐘工作坊。 Nothing before kick-off. Once started, we provide a data checklist (media spend records, e-commerce backend, GA4 access) — your team just grants access or exports. Time commitment: one 2-hour kick-off interview, a 30-minute weekly sync, and a 90-minute closing workshop.

報告交付後一定要繼續合作嗎？ Do we have to keep working with you after the report?

不用。行動清單設計成你的內部團隊或現有代理商就能執行，每個項目都附驗證方法。如果你需要有人陪跑執行，可以另談月費制合作；但行銷費透明化報告（成長診斷衝刺）本身是完整、可獨立結案的交付，沒有綁約。 No. The action list is designed so your team or existing agency can execute it — every item includes a verification method. If you want ongoing support, a retainer is available; but the Ad Spend Transparency Report (Growth Diagnostic Sprint) is a complete, standalone deliverable with no lock-in.

跟代理商提供的免費健檢有什麼不同？ How is this different from an agency's free audit?

免費健檢的商業目的通常是賣你更多媒體或服務，結論很難不偏向「你應該加碼投放」。GROVA 的收入只有顧問費，不代理媒體、不收回扣——所以診斷結論可以是「減少投放」「換掉某個渠道」甚至「你的問題不在行銷」。獨立性就是這個服務的核心價值。 A free audit usually exists to sell you more media or services — its conclusion rarely strays from "spend more." GROVA's only revenue is the advisory fee, with no media sales or rebates — so our conclusion can be "spend less," "drop that channel," or even "your problem isn't marketing." Independence is the point.

如果診斷出來的問題不是行銷問題怎麼辦？ What if the bottleneck turns out not to be marketing?

我們會直接說。有時卡點在定價、通路結構或產品組合，而不是廣告。行動清單會如實反映真正的優先序；如果超出我們的能力範圍，我們會說明該找什麼樣的專業，而不是硬把問題塞進我們賣的服務裡。 We'll say so directly. Sometimes the bottleneck is pricing, channel structure, or product mix — not ads. The action list reflects the real priority; if it's outside our competence, we'll tell you what kind of expertise to look for instead of forcing the problem into a service we sell.

延伸閱讀 Related reading

說一件你現在最卡的事就好，其他我們來問。兩個工作天內回覆，第一次 30 分鐘通話不推銷、不收費。 Tell us the one thing that's stuck — we'll ask the rest. Reply within two business days; the first 30-minute call is free and pitch-free.

填寫行銷費透明化報告諮詢表單 Submit Report Enquiry →