台灣零佣金成長策略顧問 Zero-Commission Growth Advisory · Taiwan
從一份看得懂的報告開始——需要的話，我們再陪你的團隊一起做，最後把方法留在你公司。 Start with a report you can actually understand — and if you need it, we'll work alongside your team and leave the method with you.
不代操・不抽媒體佣金・報告是給你看的，不是給代理商看的 No media buying. No commissions. The report is written for you — not for your agency.
服務年營收 NT$3,000萬–5億品牌 Serving Brands NT$30M–500M Revenue
GROVA Digital 是台灣的零佣金成長策略顧問公司（成星數位科技有限公司），服務年營收 3,000 萬至 5 億的品牌。與媒體代理商不同，GROVA 不代理媒體、不收回扣，收入僅來自顧問費；核心服務為 MMM 媒體效益分析、外包行銷長（Fractional CMO）、品牌策略與通路 CRM，並提供台灣⇄東南亞市場進入顧問。 GROVA Digital is a zero-commission growth advisory firm in Taiwan, serving brands with NT$30M–500M in annual revenue. Unlike media agencies, GROVA sells no media and takes no rebates — its only revenue is the advisory fee. Core services: MMM media effectiveness analysis, Fractional CMO, brand strategy, channel & CRM, and Taiwan ⇄ Southeast Asia market entry advisory.
你是以下哪一種？ Does This Sound Like You?
01
企業主Business Owner
廣告費每個月在燒，但業績就是沒跟上。 Budget burns every month, but revenue isn't moving.
你想知道錢到底花在哪、哪裡出了問題——但代理商給你的報表看不出答案。 You want to know where the money's going and what's broken — but the agency reports don't give you a clear answer.
對應服務Matched service 01 行銷費透明化報告 01 Ad Spend Report 03 MMM 媒體效益 03 MMM Effectiveness
02
行銷主管Marketing Lead
有代理商、有工具、有數據，但說不出成效從哪來。 You have the agency, the tools, the data — but can't explain where the results come from.
你需要一個獨立的第三方視角，幫你看清楚哪個媒體真的有貢獻，而不是靠各平台自己說了算。 You need an independent view on which channels actually contribute, instead of letting each platform grade its own homework.
對應服務Matched service 03 MMM 媒體效益分析 03 MMM Effectiveness
03
品牌主｜有代理商Brand with Agency
感覺哪裡不對，但說不出具體問題在哪。 Something feels off, but you can't pinpoint exactly what.
顧問費每個月照付，你卻越來越難判斷這筆錢是在解決問題，還是在養對方的業績。 The retainer keeps going out, but you're less and less sure whether it's solving your problems or padding their revenue.
對應服務Matched service 06 外包行銷長 06 Fractional CMO 02 品牌與成長策略 02 Brand Strategy
入口服務 Entry Engagement
先幫你看清楚廣告與行銷預算花去哪，再用你自己的數據——不是產業平均值——驗證每一筆花費的真實貢獻，最後交付一份你看得懂的報告，並親自開會說明。 We start by showing you exactly where your ad and marketing budget is going, verify every dollar's real contribution using your own data — not industry benchmarks — and hand you a report you can actually read, walked through in a live call.
三種最常見的進場情境 Three situations that bring brands in
01
廣告費在燒，業績沒跟上Ad spend burns, revenue doesn't move
ROAS 報表看起來還行，但月底對帳就是對不起來。你想知道錢到底花去哪了。The ROAS reports look fine, but the month-end numbers don't add up. You want to know where the money actually went.
02
流量有、下單少、回購更少Traffic yes, orders few, repeats fewer
電商漏斗某個環節在漏水——可能是到達頁、可能是結帳、可能是根本沒人回來買第二次。Something in the funnel is leaking — the landing page, the checkout, or the fact that nobody ever buys twice.
03
每個環節都有點怪，說不出主因Everything feels slightly off, no clear culprit
廣告、通路、品牌各有各的問題，內部各說各話。你需要一個獨立視角排出真正的優先序。Ads, channels, and brand each have issues; every team tells a different story. You need an independent view.
4–6 週怎麼進行 How the 4–6 weeks run
Kick-off 與資料盤點Kick-off & data audit
先聽你說哪裡卡，再快速幫你看數字能看到什麼問題。We start by hearing where you're stuck, then quickly show what the numbers reveal.
媒體效益健檢＋資料盤點Media audit + data review
找出哪個渠道在燒錢、哪個被低估；定位漏斗最大的收入漏洞。Which channels burn budget, which are underweighted; pinpointing the biggest revenue leak.
卡點定位與行動設計Root cause + action design
把發現收斂成最關鍵的一個卡點，每個行動附 ROI 假設與驗證方法。Findings converge on the single biggest bottleneck; each action ships with a testable ROI hypothesis.
結案工作坊與交接Closing workshop & handover
90 分鐘工作坊走完整份 90 天行動清單，確認你的團隊知道怎麼執行、怎麼驗證。A 90-minute workshop walks the full action list — your team leaves knowing how to execute and verify.
你會拿到什麼 What you get
因為要親自帶每一個案子，GROVA 目前每月只能收 2–3 組新客——名額有限，先談先排。 Because every engagement is hands-on, GROVA takes on only 2–3 new clients per month — limited capacity, first come first scheduled.
服務 Services
你說不清楚自己的品牌是什麼，業務、廣告、招聘各講各的話——這是最貴的隱性成本。我們幫你把定位說清楚，讓每個人講同一件事。 When sales, ads, and job listings all describe different companies, the problem isn't execution — it's that there's no agreed position underneath any of it. We find it, define it, and write it down clearly enough that everyone stops improvising.
關鍵字Tags
廣告費每個月在燒，代理商說成效不錯，但業績就是沒動。我們用跨渠道模型算清楚每個媒體真正帶來多少，也延伸鑑識媒體與商品力之間的資源錯配，讓你下次分配預算有依據——不是靠感覺。 Budget burns every month, the agency reports look fine, but revenue doesn't move. We model exactly what each channel actually drives, and extend that to media-versus-product-competitiveness misallocation, so your next budget decision is based on evidence — not gut feel.
關鍵字Tags
通路商不積極推你的產品，買過一次的客人再也不回來——這兩個問題都有解。重設返利結構讓通路有動機主動推，建立回購機制讓第一次買的人變成長期客。 Channel partners don't push your product. First-time buyers don't come back. Both are fixable — rebuild the rebate structure so partners have a reason to push, and add the sequences that turn first buyers into regulars.
關鍵字Tags
你需要一個懂策略又能執行的人在旁邊，但養一個全職 CMO 不是每家公司都負擔得起。月費制，直接進你的決策，不出報告——只做有用的事。 You need someone who thinks in strategy and executes in reality — but a full-time CMO isn't always the right fit. Retainer basis, direct access to your decisions, no reports — only what actually moves things.
關鍵字Tags
你需要行銷長等級的判斷，但不想養一個全職 CMO——月費制，每週 2–3 天直接進你的決策、管你的代理商、設定 OKR，不賣媒體、不抽佣，唯一目標是讓你的品牌成長。 You need CMO-level judgment without a full-time hire. Retainer basis, 2–3 days per week — directly inside your decisions, managing your agencies, setting OKRs. No media sales, no commissions. One goal: your brand's growth.
關鍵字Tags
為什麼選 GROVA Why GROVA
01
零佣金制 Zero Commission
一般廣告代理商的收入來自媒體採購金額的固定比例——你花越多，他們賺越多，這個結構性利益衝突，是整個產業的常態，不是哪家代理商比較壞。我們的收入只有顧問費。沒有媒體回扣、沒有軟體抽成、沒有任何「介紹費」。我們建議你做的事，完全是因為這對你最有利——不是對我們最有利。這在台灣顧問市場並不常見，我們選擇直接說清楚，也寫進合約。 A typical ad agency earns a fixed percentage of your media spend — the more you spend, the more they make. That's not any one agency being dishonest; it's how the industry is structured. The only invoice we send is for the advisory fee. No media rebates, no placement cuts, no referral arrangements. When we say a channel isn't working, we're not protecting a relationship with a publisher — it's written into the contract.
02
方法論透明 Open Methodology
每一份建議都能說清楚怎麼來的。假設是什麼、數據從哪裡來、怎麼算的——你看得到全部。不是給你一個「相信我們」的結論，而是一套你的團隊能自己跑、換了人也能繼續維護的方法。黑箱顧問的利益在於讓你永遠需要他。我們的利益在於讓你長大。 Every recommendation comes with the working. Assumptions spelled out, data sources cited, model logic visible. Not a conclusion you're asked to trust — a process your team can challenge, repeat, and own after we leave. A black-box consultant profits from your dependency. We profit from your growth.
03
實戰出身，不是理論派 From Practice, Not PowerPoint
GROVA 的顧問團隊具備 MBA 學歷，並有外商集團行銷主管與 CEO 辦公室高階幕僚的實戰背景，也有操盤跨平台整合行銷、拿過數位廣告大獎的人。產業經驗橫跨 FMCG 消費品、QSR 餐飲、美妝、零售、軟體新創與金融服務，涵蓋多個消費產業的媒體效益、募資與 M&A 準備、跨境市場進入。能在策略和執行兩個層次同時給出建議——不是只出 PPT，也不是只出操作清單。 The people doing this work hold MBAs and have been brand-side — managing budgets, not pitching for them. Industry experience spans FMCG, QSR, beauty, retail, software startups, and financial services. We've sat in rooms where quarterly P&L pressure is real, run growth across Taiwan and Southeast Asia, and seen how quickly strategy falls apart when it meets an actual sales target. We show up at both levels: where decisions get made, and where they get executed.
團隊實績 Track Record
01
MMM 媒體效益MMM Effectiveness
136 週 MMM 全管線，媒體 ROI 提升 30% 以上 136-week MMM pipeline; media ROI up 30%+
於跨國消費品牌任職期間建立跨渠道效益模型，在媒體預算零成長的前提下持續改善投資報酬。 Built a cross-channel effectiveness model at a multinational consumer brand — improving media ROI with zero budget growth.
02
品牌與媒體策略Brand & Media Strategy
品類高度競爭的市場中，連續五年市占第一 Five consecutive years of category leadership in a highly competitive market
於外商領導品牌任職期間，操盤數位媒體與轉型計劃，擴大市場領先地位。 Ran digital media and transformation initiatives at a leading multinational — extending its market-leading position.
03
幕僚與跨境Executive Office & Cross-Border
募資、M&A 與跨境市場擴張的第一線實戰 First-hand fundraising, M&A, and cross-border expansion
於上市科技公司 CEO 辦公室參與募資與併購準備、跨境市場進入驗證，熟悉投資人與董事會的決策語言。 Worked inside a listed tech company's CEO office on fundraising, M&A readiness, and cross-border market validation — fluent in how investors and boards decide.
以上為團隊成員於品牌端任職期間的實績。因保密義務，品牌與品類名稱不公開；洽談時可提供可驗證的細節。 Track record from team members' prior brand-side roles. Brand and category names are withheld under confidentiality obligations; verifiable details available in conversation.
方法論與洞察 Insights
Media Mix Modeling
你的ROAS報表很好看，但說得出來這些業績有幾成是廣告之外也會發生的嗎？ Your ROAS looks great — but how much of that revenue would have happened anyway?
閱讀文章 → Read article →顧問模式Advisory Model
顧問費一個月2萬到6萬，但你知道這筆錢裡，有沒有藏著媒體代理的抽佣嗎？ Agency retainers range widely — but do you know if yours includes hidden media commissions?
閱讀文章 → Read article →外包行銷長Fractional CMO
什麼情況該找外包行銷長？和全職 CMO、一般顧問的差別在哪？費用怎麼算？一次說清楚。 When does Fractional CMO make sense? How does it differ from a consultant or full-time hire? What does it actually cost?
閱讀文章 → Read article →常見問題 FAQ
代理商的收入來自媒體買量佣金，所以他們有動機讓你花更多廣告費、而不是花得更聰明；換代理商前先問一句：他們的建議，是因為對你最好，還是因為對他們的抽成最好？GROVA 不代理任何媒體、不收任何回扣，唯一的收入是顧問費。我們的利益只有一個：讓你的業績真正成長，不是讓你的媒體花費增加。這個差異寫進合約第一條，也是為什麼我們敢把分析假設和數據來源全部攤開給你看。 Agencies earn commissions on media spend — which gives them an incentive for you to spend more. GROVA doesn't buy media or take rebates. Our only revenue is the advisory fee. Our one interest: your actual growth. That's written into clause one of every contract.
主要服務台灣中小品牌（年營收約 3,000 萬至 5 億）以及有成長壓力、需要獨立第三方視角的大型企業行銷部門。消費品、餐飲、電商、保健品、跨境品牌都有合作經驗。 Primarily Taiwan SMBs (annual revenue roughly NT$30M–$500M) and larger brand marketing teams that need an independent outside view. We've worked across FMCG, F&B, e-commerce, wellness, and cross-border brands.
行銷費透明化報告是我們的入口服務（內部方法名：成長診斷衝刺），用四到六週幫你看清楚廣告與行銷預算花去哪，用你自己的數據——不是產業平均值——驗證每一筆花費的真實貢獻，最終交付一份看得懂的報告，並親自開會說明，不丟一份 PDF 就走。費用依品牌規模與問題複雜度而定，歡迎填寫聯絡表單，我們會在兩個工作天內回覆。 Our entry engagement (internally, the Growth Diagnostic Sprint). Over four to six weeks, we show you exactly where your ad and marketing budget is going, verify every dollar's real contribution using your own data — not industry benchmarks — and hand you a report you can actually read, walked through in a live call, not just dropped in your inbox. Pricing is based on brand scale — fill out the form and we'll respond within two business days.
MMM（Marketing Mix Modeling）是用統計模型量化每個媒體渠道——電視、數位廣告、OOH、促銷——真正帶來的業績增量。各平台的自報數字（Meta ROAS、Google 轉換）通常灌水，因為它們都在搶功。MMM 用一個共同框架還原真實貢獻，讓你的預算分配不再靠感覺。 MMM uses statistical models to measure how much revenue each media channel — TV, digital, OOH, promotions — actually generates. Platform-reported ROAS numbers (Meta, Google) are typically inflated because each platform claims credit for the same sale. MMM uses a shared framework to measure true incrementality, so your budget decisions are based on evidence, not gut feel.
是的。GROVA 提供台灣⇄東南亞雙向市場進入策略，涵蓋新加坡、馬來西亞、香港。也協助台灣品牌在東南亞建立電商與通路，以及海外品牌進入台灣市場的在地化策略。 Yes. GROVA advises on Taiwan ⇄ Southeast Asia market entry in both directions, covering Singapore, Malaysia, and Hong Kong. We also help Taiwan brands build e-commerce and channel presence in Southeast Asia, and support overseas brands entering the Taiwan market.
不需要準備任何資料。填完聯絡表單後，我們會在兩個工作天內看過你的情況，再跟你約 30 分鐘的初步通話。通話的目的只有一個：聽你說現在最卡的是什麼，判斷我們能不能真的幫上忙。不是要推銷，也不會給你一份制式報告。如果覺得方向合，我們會說明建議的下一步；如果不合，我們也會直接說。 No preparation needed. After you submit the contact form, we'll review your situation within two business days and schedule a 30-minute call. The call has one purpose: to understand what you're stuck on and assess whether we can genuinely help. No pitch, no templated report. If there's a fit, we'll outline a suggested next step. If there isn't, we'll tell you that directly.
沒有固定套裝方案，因為每個品牌的問題不一樣。入口服務「行銷費透明化報告」（成長診斷衝刺）是四到六週的專案制，費用依品牌規模與問題複雜度報價。後續若合作，有月費制（適合需要持續策略支持的品牌）和專案制（適合有明確交付目標的需求）兩種形式。我們不收媒體佣金，所以你看到的費用就是全部，沒有隱藏項目。 No set packages — every brand's problem is different. The Ad Spend Transparency Report (Growth Diagnostic Sprint) runs four to six weeks, priced on scale and complexity. Ongoing work is either a monthly retainer or project-based, depending on what the engagement calls for. Since we earn nothing from media, there are no hidden line items in the quote.
當你需要行銷長等級的策略判斷，但公司規模或現金流還不適合養一個全職 CMO 時。常見情境：行銷主管剛離職需要過渡、公司快速成長但策略跟不上節奏、準備融資或 M&A 需要強化品牌與成長故事。外包行銷長以月費制直接進入你的決策流程，不賣媒體、不收回扣。等你的內部團隊成熟到可以自己跑，我們就退場。
→ 了解外包行銷長服務詳情
When you need someone making CMO-level calls, but the company isn't at the size where that's a full-time job. Three situations this comes up: your marketing lead just left and you need coverage during the gap, the business is growing faster than your strategy can keep up with, or you're heading into fundraising or M&A and need the growth story tightened. Retainer-based, no media commissions. We step back once your team can own it.
→ Learn more about Fractional CMO
一般建議每月媒體預算在 NT$10 萬以上，且同時使用多個渠道（例如同時跑 Meta、Google、KOL、OOH）的品牌。預算太低或過度集中在單一渠道，統計模型的信心區間會過寬，結論的決策價值就低。如果你的預算還在成長期，可以先從廣告預算健診開始——輕量版本，先找出明顯的浪費，再評估是否需要完整 MMM。 Generally suited for brands spending at least NT$100K per month across multiple channels — e.g., running Meta, Google, KOL, and OOH simultaneously. If spend is too low or concentrated in a single channel, the statistical model's confidence intervals become too wide to be actionable. If your budget is still growing, we recommend starting with the Ad Budget Health Check — a lighter-weight version that identifies obvious inefficiencies before committing to a full MMM project.
先把兩邊的錢攤開放在同一張表上——廣告花費看的是渠道別即效與增量貢獻，商品力投入看的是商品頁優化、站內版位、素材與內容換來的曝光與轉換。兩邊都用同一套「是否可驗證」的標準檢視：哪一筆錢有數據佐證效益，哪一筆錢只是「大家都這樣做」。GROVA 的媒體與商品力體檢就是把這兩本帳放在一起算，找出真正被低估或被浪費的那一半。
→ 了解媒體與商品力體檢
Put both sides of the ledger on the same page — ad spend measured by incremental contribution per channel, and product-competitiveness spend measured by what product-page optimization, on-site placement, and content actually buy in visibility and conversion. Apply one standard to both: which dollars have evidence behind them, and which are just "what everyone does." GROVA's Media & Product Competitiveness Diagnostic runs both books together to find the half that's underfunded or wasted.
→ Learn about the Media & Product Competitiveness Diagnostic
讓對的錢，去對的地方。 Put the right money in the right place.
不收廣告佣金，只收你的成長費。說清楚這筆錢值不值，是我們唯一的工作。 No ad commissions. No vanity metrics. Our only job is to tell you — with proof — whether the money was worth it.
填寫表單，兩個工作天內回覆 Submit the form — we'll respond within 2 business days填表之前，先確認合不合適 Before you write — check the fit
✓ 適合找我們✓ Good fit
✗ 可能不適合✗ Probably not a fit
步驟 01Step 01
填表，3 分鐘 Fill the form — 3 minutes
說你現在最卡的一件事就好，不必完整。 Just the one thing blocking you. No need to be thorough.
步驟 02Step 02
48 小時內回覆，約 30 分鐘通話 Reply within 48 hours; a 30-minute call
通話不推銷，只判斷我們能不能真的幫上忙。 No pitch — the call is to assess whether we can genuinely help.
步驟 03Step 03
合適就提下一步；不合適直說 If it fits, we propose next steps. If not, we say so.
不出制式報告，也不會把你轉給「配合的廠商」。 No templated report — and no referral to a "partner vendor."
聯絡 Contact
第一封信可以告訴我們 Helpful to include
我們通常在 48 小時內回覆，並確認是否適合進一步深聊。 We'll usually get back within 48 hours to say whether it makes sense to go further.
傳送訊息 Send a message